One of the most critical – and frequently overlooked – aspects of setting up your business online is promoting it. Search engine optimization, pay-per-click advertising and email marketing are all tools that will improve your search engine rankings and increase your visibility. We specialize in providing strategies to fit most all budgets and clients, from small, family-owned businesses to multimillion-dollar international marketing organizations.
Each Dawley & Associates client receives a customized online marketing plan and detailed reporting and analytics to help measure results and maximize your budget.
Search Engine Optimization
With billions of pages now available online, it takes more than just posting content to get you seen by potential customers. At Dawley & Associates, we take an integrated approach to search engine optimization, meaning we design sites and develop content with SEO top of mind. By planning for optimization from the beginning, we can save you from some major headaches down the road.
Let us help you in content creation, search engine accessible site design, search engine submission and relationship building to get your site to the top of the rankings.
Pay Per Click
Pay Per Click (PPC) advertising offers an efficient and effective way to attract potential customers to your business. PPC can immediately generate visibility for your website by prominently displaying your ads on major search engines. PPC enjoys many advantages over other forms of online advertising, including flexibility, measurability and minimal risk.
At Dawley & Associates we manage a variety of PPC campaigns. We strive to provide all of our clients with the same high level of service, including ongoing maintenance, advanced statistical reporting, A/B testing and much more.
Dawley & Associates has worked on hundreds of email campaigns ranging in size from a few hundred recipients to hundreds of thousands. We can help you create an effective, compelling message and distribute it through one of our partners’ email distribution applications.
We can help you address all of the common pitfalls of email communication through:
- Copy that is engaging and drives traffic to your site
- Professional, responsive presentation style
- Proven guidelines to ensure a high rate of deliverability and engagement
- Federal and state legal compliance
- Strategies to increase list size and reduce list fatigue
The world of social media is filled with challenges for businesses today. The landscape is constantly changing, and it’s hard to discern what’s merely trendy right now and what you can’t afford to ignore. We are current on the latest trends in social media and tailor our recommendations based on the time and inclination you have to maintain and nurture your social media presence. We won’t let you miss the Next Big Thing, but we also won’t steer you toward platforms that aren’t suited to your brand.